Build Long Term Relationships 

Build Long Term Relationships 

Relationships are key to success in business.  

The way you build, nurture and maintain relationships says a lot about you, not just as a business person, but as a person in general. 

Trinity U’s unique blend of Business and Life coaching places emphasis on the idea that this balance between the business person and the person in general is vitally important.  

If you struggle to build, nurture and maintain relationships in life, then the chances are that you’ll struggle to build, nurture and maintain relationships in business. 

Does this mean that divorcees, introverts and recluses can’t be successful in business then? 

Absolutely not, and the lone wolf can often be the one who gets to take their pick of the prey, but you have to know how to make relationships work for you, whether or not you’re a people person (or a wolf.) 


At Trinity U, we place the most emphasis on trying to build long term relationships, as we know that long term relationships are far more fruitful than brand new relationships. 

Obviously, every relationship has to start somewhere though, so what should you do? 

Well, it all depends on the type of relationship we’re talking about. Here are a few that business owners need to take into consideration. 

We’re talking about: 

  • Relationships between your business and your customers 
  • Relationships between your business and your suppliers 
  • Relationships between your business and your employees 
  • Relationships between your business and your followers 
  • Relationships between your business and your competitors 

And we’re also talking about: 

  • Relationships between you and your family  
  • Relationships between you and your friends  
  • Relationships between you and your associates  
  • Relationships between you and yourself  
  • Relationships between you and everything around you  

Oh, and just to make things interesting, we also need to consider: 

  • Relationships in the real world 
  • Relationships online 
  • Relationships in print 
  • Relationships in reputation  
  • Relationships with your brand 

You’ll probably be horrified to hear that the relationships listed above are anything but exhaustive, and that relationships of every conceivable kind have a role to play in determining your success in business. 

So, if you’re worrying about whether or not your relationship skills are up to scratch, don’t, because we can all do with a refresher and the occasional reminder. 

Firstly, try to clue yourself up on the importance of each relationship. You’re not omnipotent. You really can’t be in two places at once. 

You need to think about the relationships that require that extra personal touch, for things like a phone call or a face-to-face meeting, and relationships where an automated email response will suffice.  

Trinity U is here to help you work out which is which, and believe us, it isn’t as simple as you might think. 

Let’s say you have ten clients.  

Five of those clients might prefer the ‘hands off’ approach. They might be perfectly happy doing business in a virtual world, paying for goods and services as they need them. 

Four of the clients might require the personal touch. They might need a phone call to ‘warm them up’ or to close the sale. That’s fine too, if you’ve got the staff or the time to provide it. 

The final client though, number ten, let’s say they’re extra needy. 

Let’s imagine they need you to go above and beyond. 

But, let’s also imagine they’re worth the most money to you and your business. 

It’s OK if you see this client as a pound sign right now, many business owners would, but in doing so, they are missing an opportunity. 

An opportunity to get to know a client who best fits your ‘customer avatar’. 

An opportunity to do some covert market research. 

An opportunity to make a difference.  

Now, how on earth are you supposed to juggle the needs of all these different clients? Five want ‘hands off’, four want ‘hands on’ and one individual wants a round of golf, a five-course dinner and free tickets to the football (when we can go and watch the football that is…) 

It’s difficult, we’ll admit that, but it isn’t impossible, and striking the balance could prove hugely beneficial to your business’s success. 

It’s a lot to take in at once, we know it is, but we make no apologies for hammering home our point about just how important building, nurturing and maintaining long term relationships is for you and your business. 

Trinity U can help you with this, both in business and in your life in general, but here are some things to consider.  

Starters for ten, if you like. 

  • Treat other people how they like to be treated, not how you like to be treated. An interesting tweak on a classic there, but it’s a vitally important one. 
  • Your network is everything. Look after it. Don’t have one? Get one. 
  • If a relationship isn’t serving you or the other party, don’t ignore it and hope the problems will disappearWork on it, or walk away. 
  • Never underestimate the power of asking for help. It’s a strength, not a weakness. 
  • Reputations are powerful, opinions are personal, but experience is the only thing that really counts. 

Ultimately, whether you’re reading this or listening to it, you’re not going to be able to make changes to the way you handle your relationships overnight.  

But, it’s also true that, whether you’re brilliant at building long term relationships, or need help and support to do so, Trinity U’s Business/ Life coaching can help you identify what is working, and what isn’t working… 

…so, you can start to really make the most out of every kind of relationship you participate in. 

Long term relationships are good for business, trust us. 

Long term relationships are good for you. 

Long term relationships are good, full stop.