Use Language to Produce Outstanding Outcomes  

Use Language to Produce Outstanding Outcomes  

 The use of language is something that can either make or break a business.  

At Trinity U, we speak to business owners every single day, who struggle with getting their message across, being understood, or even with their own ‘inner voice’. 

With all forms of language, positivity is key when it comes to achieving the outstanding outcomes you deserve.  

Obviously, for positivty to come through in your language, you need a positive attitude underpinning all that, which incidentally, is also something that can be developed. 

But for now, let’s assume you already have a positive attitude and a positive approach, but find yourself struggling with the use of positive language in the day to day running of your business. 

That’s OK, many of us do, and even the most positive people find it hard to speak positively from time to time. 

Language is so important. 

Let’s break it down into three main areas for the purposes of this blog 

…language can be written, spoken and internal. 

All three areas of language can be worked on in order to create a level of positivity, that ultimately leads to positive outcomes foyour business.  

But remember, we’re not just looking for positive outcomes, we’re looking for outstanding outcomes. 

Excitement and curiosity are two of the main words we like to focus on when talking about the use of positive language, as these two emotions or feelings, however you want to label them, fuel enthusiasm and motivation, which is exactly what we’re looking for. 

Take spoken language for instance, when you’re speaking to a potential client, how do you present yourself? Do you sound tired, do you even use phrases that make it absolutely certain you’re tired? 

Phrases like…” It’s been nonstop”, or “I’ve been rushed off my feet it’s that busy…” 

Whether you mean to or not, you are creating a picture in the client’s head about being unorganised, unprepared, even a little moany. 

Needless to say, these are not examples of the use of positive language. 

Try to say things like…” I’ve been working hard”, or “we’ve been incredibly fortunate to be so busy…” 

Essentially, these two statements mean exactly the same thing as the previous two, but they are framed much more positively, and that creates a real difference in how they are received. 

You’ll see from this little comparison, that we’re not necessarily talking about huge changes here, but we’re focusing on how subtle little differences can have a huge impact.  

It’s not just important to think about this shift when speaking to clients either, as speaking to suppliers, partners, colleagues and staff still requires a positive approach. 

Remember, there is a huge difference between ‘leaders’ and ‘managers’, but managers can be effective leaders with careful use of positive language.  

“Let’s have a look at that together.” “Is there anything I can do to support you with that?” 

These are much more encouraging, supportive and conducive to producing outstanding outcomes than, let’s say… 

“I haven’t got time to help you with that”, or “I can help if you need me to.” 

Subtle differences again, but important ones nevertheless. 

Let’s move on to the use of positivity in written language. Are you losing customers at the first point of contact? 

If your language is apologetic, lacks confidence and is unclear, you may well be doing just that. 

Try to set your message out clearly, and in line with the purpose of the piece of writing. 

If it is a direct sales letter for instance, build the narrative, engage the audience, and leave the call-to-action until the end.  

OK, it isn’t as easy as that, and we could go into things much more deeply, but with all of this, try to maintain positivity.  

Build curiosity, build excitement, and if you lack the skills to do so, employ the services of a good copywriter or marketer to do it for you.  

Trust us, it will make a difference. 

In all forms of written language, try to maintain consistency, work on your brand’s voice, and be crystal clear in the purpose of each piece of writing. 

Sometimes, less is more, whereas in other situations, you might need to go into more detail. 

Avoid waffle. Keep it to the point. Be positive. 

Oh, and make sure you proof read things before they go to print or are published online. 

Nothing screams a lack of professionalism than misspelt words or misplaced punctuation. 

You don’t have to be William Shakespeare, but you do need to mitigate for things like dyslexia or a poor understanding of grammar.  

These things won’t necessarily hold you back in business, but rectifying them can propel you further, faster, and on towards what we’re all looking for – using language to produce outstanding outcomes. 

We’ve done little more than a whistle-stop tour here, and there are hours and hours of learning to be done on the use of language.  

Trinity U can help with that, so you’re in the right place. 

Finally though, we want to talk about the third area of language we mentioned – the internal language, the language we all use every minute of every day. 

This is how we speak to ourselves, how we deal with setbacks and how we treat successes. This is how we grow from experience, reaffirm the right reactionsor do the opposite.  

Self-affirmation is part of this internal language, something which is growing in importance in the business world. 

What do you say to yourself in the morning? 

“Bloody hell, this is going to be a hard day…” 


“Right, let’s work out a list of the things we need to do today.” 

Yet again, a subtle difference, but a key one all the same.  

Framing things differently, and reminding ourselves that we are capable, worthy and important, makes such a big difference to everything else we tackle on a daily basis. 

Be kind to yourself with your internal language, and if, on occasion, some inner chatter clouds your judgement and creates doubt about your abilities, take a bit of time away from the task. 

Take a break. 

Curiosity and excitement breed enthusiasm and motivation. 

This leads to sales. 

This leads to success. 

So, whatever form you’re using it in today, have a look at your use of language. 

The more positive it is, the closer you’ll be to producing outstanding outcomes.  

And if you need support with that, we have an abundance of resources and streams of support to help you.